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Laura Theiss

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Sunday 19th September – We first saw Laura Theiss at Alternative Fashion Week back in April. At London Fashion Week, she was exhibiting at the On|Off exhibition.

Laura was born and grew up in Lithuania. “I’ve been knitting since I was five years old. I studied business and that helps a lot in fashion. Then I studied Fashion Design at St Martins. I graduated in 2009.”

We asked her how this, her second collection differed from the one she showed at AFW. “This collection is a bit more sellable. I still try to keep my signature ethnic style but this time, I wanted to be more futuristic so I’ve used metallic, shiny elements. My inspiration comes from Chinese legends about aliens so it’s a combination of ethnic and futuristic.

“We designers, we’re like journalists – we take a story, we research and translate it to our collection so it’s like the clothes are telling the story. Crocheted ribbons and tassels but metallic, 80% cotton and the rest is metallic. Most of it is hand-knit, with only the finer pieces are factory-made to my patterns.”

We asked what the reaction has been to the new collection. “Surprisingly amazing. As a designer, you never know, you get paranoid shortly before the show about what people are going to say, what the press are going to say but I’m really happy. There’s a been a really good reaction. People like to see traditional knitwear made in new ways.”

Laura’s collection is targeted at 18-25 year old girls and is priced in the £300-700 range. It’s currently sold at Beyond the Valley in London and Debut in New York, and you can see the full collection at


Written by Myles

September 28, 2010 at 11:05 am

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