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VFS Ones to Watch: A.Hallucination

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Friday 17th September – Hwan Sun Park and Chung Chung Lee are two young Korean designers who graduated from Central St Martins in 2008 and combined their talents to create menswear brand, A.Hallucination. “A stands for ‘auditory’, which is the same meaning as my name,” Chung explained. “And ‘hallucination’ is the same meaning as Hwan, in Korean. We’re saying to our customer, we want you to hear our voice, this is our theme.”

Between them, the pair have experience working at top brands like Tom Ford, Burberry and Ozwald Boateng. This is their second collection, having debuted the brand last year with a presentation last season at the Korean Cultural Centre in Trafalgar Square.

“The theme is ‘Airplane’. We got the inspiration from how we used to imagine that you could travel the whole world in an airplane when we were children,” Chung explained. “We didn’t want to use vivid colours. We like this kind of colour palette, with neutral colours between brown and green, and it ties in with the hallucination concept.”

See below for full coverage of A.Hallucination’s catwalk show.


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Written by Myles

September 24, 2010 at 11:41 am

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